TB Healthcare Brand Development
TB Healthcare translates medical research findings into clinical solutions.
In the area of TB care, they will target 3 key bottlenecks:
lack of new drugs (and serious levels of resistance to old drugs),
lack of quick, accurate and effective diagnostic methods (many TB cases go undetected and other patients die before they get the results of tests), and
there is no effective vaccine.
TB Healthcare works in all three of these areas, applying the latest technological insights and techniques to develop new solutions to combat this ancient disease.
TB Healthcare asked Ian Fleming to produce a wordmark and branding elements for the organisation...
TB Healthcare is a ‘translational medicine’ company based in Foshan, Guangdong Province and is a partnership between scientists in the Chinese Academy of Sciences, the local government and medical professionals working in TB hospitals and the Chinese Centre for Disease Control and Prevention.
The Chinese name for TB Healthcare is 广东体必康生物科技有限公司 but will be known as 体必康 for short, pronounced T – B - Kang. 体means ‘body’, 必 means ‘must’, 康 means ‘healthy’. In Chinese, this is a reasonably good play on words. The sound Kang (although a different word) can also mean to fight or oppose.